LOJIMAX Strengthens European Market Presence Through Its Berlin-Based Subsidiary, Alrad Design Heizkörpersysteme GmbH
As one of the driving forces of the European Union, Germany—and particularly its capital, Berlin—stands as a strategic hub for continental trade. Through its newly established subsidiary, Alrad Design Heizkörpersysteme GmbH, LOJIMAX is set to significantly enhance both the quality and capacity of its heating solutions offered across the European market.
The expansion aims to elevate customer satisfaction among LOJIMAX’s long-standing European partners, who represent the largest share of the company’s international business in aluminium radiators, towel warmers and associated heating system accessories. With Alrad operating from its warehouse in Berlin, LOJIMAX will be able to deliver wholesale, retail and e-commerce distribution seamlessly to customers throughout Europe—supporting an expected increase in overall market share.
Alrad has already initiated discussions with major home-improvement chains and continues to build strong relationships within the region’s wider ecosystem, including the ceramics, architectural design, mechanical installation and wholesale supply sectors.
In line with evolving market demands, LOJIMAX is also intensifying its product-development efforts to enrich its portfolio with new steel and electric models. The company’s overarching ambition is to further expand its sales volume, strengthen brand recognition and deepen product penetration across Europe—continuing its role as a key contributor to Turkiye’s export growth in the HVAC and interior-heating industry.
